What is SouthStart?
SouthStart is a conference focusing on technological innovation and startups, combining an expo and startup pitching competition which aim to connect, educate, inspire, and showcase South Australia startup businesses. It brings vibrancy to the Adelaide startup community and demonstrates Adelaide’s capacity in entrepreneurism and technological advances.

Who will be at SouthStart?
SouthStart is for entrepreneurs, investors, innovators, hackers, aspiring entrepreneurs, hustlers, service providers, ecosystem supporters, founders and cofounders, students, or you even if you’re just thinking about starting and running your own business. Everyone is invited to SouthStart!

SouthStart 2017 Speakers

In July 2017, SouthStart will give you the chance to connect with the worlds best entrepreneurs, investors and experts across two days of inspirational keynote addresses, panels and topical insights.


  • Jordan Nguyen
    Jordan Nguyen Founder and CEO, Psykinetic
  • Honourable Jay Weatherill MP.
    Honourable Jay Weatherill MP. Premier of South Australia
  • Flavia Tata Nardini
    Flavia Tata Nardini CEO, Fleet Space
  • Samantha Wong
    Samantha Wong VP Operations, Blackbird Ventures
  • Samuel Conway
    Samuel Conway Founder, CEO Zegami
  • Andrew Lark
    Andrew Lark Chief disrupter and marketer, Group Lark
  • Elaine Stead
    Elaine Stead Head of Investment, Blue Sky VC
  • Alex Grant
    Alex Grant CEO, Myriota
  • Noelle Smit
    Noelle Smit Director, Code360
  • Chris Iona
    Chris Iona Founder, Future Pass
  • Monica Wulff
    Monica Wulff Co-founder and CEO, Startup Muster
  • Adam Jacobs
    Adam Jacobs Co-founder & MD of THE ICONIC, Co-founder & co-CEO of Hatch
  • Alexis Soulopoulos
    Alexis Soulopoulos CEO, Mad Paws
  • Dr. Michelle Perugini
    Dr. Michelle Perugini Co-founder at Presagen and Co-founder at Life Whisperer
  • David Trumbull
    David Trumbull Co-Founder and CTO, Car Next Door
  • James Begley
    James Begley Founder & CEO, PickStar
  • Michael Bingel
    Michael Bingel Australian Landing Pad Manager in Berlin
  • Catherine Eibner
    Catherine Eibner General Manager, BlueChilli
  • Terry Gold
    Terry Gold Managing Director, Techstars Adelaide
  • Andrew Montessi
    Andrew Montessi Founder and Co-host, Rooster Radio
  • Dan Draper
    Dan Draper VP of Engineering, Expert360
  • Edward Hartley
    Edward Hartley Director, Bluethumb
  • Will Tamblyn
    Will Tamblyn CEO, Voxon Photonics
  • Alex McCauley
    Alex McCauley CEO, StartupAUS
  • Levi Aron
    Levi Aron Country Manager - Deliveroo Australia
  • Aaron Birkby
    Aaron Birkby CEO, Startup Catalyst
  • Shane Cheek
    Shane Cheek Founder and General Partner, Acumen Ventures

SouthStart Program

SouthStart takes place with a VIP evening followed the next day with main conference.

5th July – Investor/VIP Conference

River Bank Rooms 2,3,4 – Adelaide Convention Centre

6pm – 6.30pm
Registration and Networking Drinks

6.30pm – 7pm
Fireside Chat – Dr Alex Grant, CEO Myriota
Hosted by Andrew Montesi and James Begley, Rooster Radio

7pm – 7.45pm
Investor Panel Current Trends and Future Opportunities

Samantha Wong – Blackbird Ventures & Startmate,
Toby Heap – H2 Ventures,
Catherine Eibner – BlueChilli
Hosted by Aaron LePoidevin, PWC

7.45pm – 9pm
Networking & Drinks

6th July – Workshops at SouthStart Exhibition Area

Hall K –  Adelaide Convention Centre

10.30am – 10.50am
How to Launch your Startup – Jenny Hassam, Rhetoric PR

12.10pm – 12.40pm
Australian Landing Pads – Michael Bingel, Landing Pad Manager Berlin

12.45pm – 1.15pm
How you can build a tech startup without any servers – Brett Looney, Amazon AWS

Day 2
6th July – SouthStart Conference

Hall J – Adelaide Convention Centre

8:30am – 9am
Registration & Coffee – Startup Marketplace Open

9am – 9:05am
Opening Remarks
James Begley – Founder / CEO Pickstar

9:10am – 9:15am
The Lord Mayor of Adelaide – Martin Haese

9:15am – 10am
Keynote: Dr Jordan Nguyen – Founder / CEO of Psykinetic

10:00am – 10:30am
 Keynote: The Connected Customer
Andrew Lark

10:30am – 10:45am
Morning Tea Break

10:45am – 11.10am
Connect everything: How IoT and new space will change our world
Flavia Tata Nardini – CEO / Founder Fleet

11:10am – 11:30am
What thinking big really means ($100 million isn’t a unicorn company)
Samuel Conway – CEO / Founder Zegami

11:30am – 12:00pm
Fireside Chat with Adam Jacobs,
Managing Director & Co-Founder at THE ICONIC

12.00pm – 12.10pm
Jay Weatherill, Premier of South Australia

12:10pm – 1:10pm
Lunch Break

1:10pm – 1:40pm
Panel Discussion: Creating the Demand
David Trumbull – Car Next door, Dan Draper – Expert360, Edward Hartley, Bluethumb
Facilitated by James Begley & Andrew Montessi and Recorded for Rooster Radio Podcast

1:40pm – 2:00pm
Why Venture Capital Matters For South Australia
Elaine Stead, Investment Director at Blue Sky Venture Capital

2:00pm – 2:30pm
Panel Discussion: Creating an Environment for Success
Alex Mccauley – StartupAus, Monica Wulff – Startup Muster, Aaron Birkby – Startup Catalyst, Michael Bingel – Australian Landing pads.
Facilitated by Terry Gold

2:30pm – 2:50pm
Scaling Engineering Teams
Chris Iona – Founder of Future Pass

2:50pm – 3:05pm
Afternoon Tea Break

3:05 – 3:25pm
How we expanded to all Australian cities in the first 30 days
Alexis Soulopoulos – CEO / Co-Founder Mad Paws

3:25pm – 4pm
Panel Discussion: Playing to your strengths
Alex Grant (Myriota), Che Metcalfe (Uniti Wireless), Will Tamblyn (Voxiebox), Noelle Smit (Teamgage)
Facilitated by Dr Michelle Perugini

4:00pm – 5:00pm
Pitch Competition

5:00pm – 6:00pm
Networking and Expo

6:00pm – Late
After Party
Sponsored by Pfonr – Real. Life. Networking.

Conference Team

The annual SouthStart conference is managed by a team of experienced and passionate entrepreneurs and supported by an exceptional network of volunteers and sponsors.

  • Aainaa Rahman
    Aainaa Rahman Conference Manager
  • Sam Underdown
    Sam Underdown Program Manager
  • Chhai Thach
    Chhai Thach Director
  • Steve Barrett
    Steve Barrett Director

SouthStart Conference Sponsors

Major Sponsors


Gold Sponsors


Silver Sponsors


Contributing Sponsors


Supporting Partners



SouthStart @_southstart RT @andrewmontesi: @_southstart We also talked marketplace growth with @Expert_360 @CarNextDoor @BluethumbArt. Up now on #RoosterRadio http… 1 month ago
SouthStart @_southstart RT @andrewmontesi: Listen to #RoosterRadio live at @_southstart. Hear from Dr Alex Grant, doing amazing things in #IoT from #Adelaide https… 1 month ago
SouthStart @_southstart RT @SpaceAugment: Had a wonderful time discussing tech with other startups and had a lot of fun at @_southstart #startup #tech #technology 1 month ago
SouthStart @_southstart RT @Ganjm001: @ChiefDisrupter @ElaineStead @blueskyvifan Saw her speak @_southstart this week! Wow! 1 month ago


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