Tobi Pearce, one of SA’s most admired entrepreneur’s, shot to fame with fiancé Kayla Itsines in 2012 when they launched the ‘Bikini Body Guides’, a program allowing men and women to transform their bodies via a 12-week program. The program generated huge media buzz, with people from all over the world posting their transformations via social media.
As of this year, 3 million people have posted their transformations using the hashtag #BBG. In 2016, Tobi launched SWEAT, a fitness and health company which uses technology to connect a community of women with trainers, content and products which aims to help them live a healthier life. SWEAT has a major focus on the development and innovation of apps and has created one of Apple’s largest grossing apps. SWEAT has a global reach extending to 140 countries and counting.