Peta Ellis

Peta Ellis is a Startup Community Activator and Ecosystem builder with a history of collaboratively growing the innovation sector across Australia.

With a 20 year background in Communications, PR, Marketing and Media Relations and founding 4 companies before 30, Peta plays a pivotal role in Startup ecosystems as a cheerleader, storyteller, super-connector and strategist.

River City Labs grew 550% from 2012 to 2019 under her leadership and was acquired at its peak in 2018 by the ACS. The acquisition enabled the brand to expand into the 3 hubs across 3 states ( QLD VIC NSW) making it the largest innovation hub network supporting high growth technology companies in Australia.

As CEO, Peta built and fostered critical ties with corporate partners, other private and public entities and their members. She aims to leverage and extend a network of external stakeholders and target communities to continue to build the startup ecosystem in Australia.

Peta also Co-founded Peak Persona; a program and community dedicated to supporting the personal performance of Entrepreneurs and Founders.

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